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Travellers no longer meticulously plan and book activities for upcoming holidays. These tourists with wanderlust head to their next destination and then figure out the rest of the trip once they get there. Many use their phones to book nearby opportunities that are available in the next few hours or days. This process doesn’t do much for operators that do have online booking capabilities.

Why Sales and Promotional Vouchers Still Work in the Activity Industry

Activity operators often struggle with excess inventory. Sales and promotional vouchers offer a sense of urgency as the quantity and availability are limited. A well-executed online sale with a clear goal in mind can yield increased bookings, attract new customers and build customer loyalty. It is therefore important to tailor your offerings based on your target group.

1. Is it the start of a seasonal sale?

2. Do you wish to increase your bookings for off-season days?

3. Have you launched a new activity and wish to spread the word?

4. Or are you interested in incentivizing a specific geographic region?

The better you understand who you are selling to, the better you can construct the message. Sales in the travel industry are not as simple as they once were. With e-marketing and online advertising overwhelming customers, the marketing tactics employed in the past are becoming less productive. Hence, it is important to be innovative and strategic with your sales approach. For instance, many companies are sending out vouchers for return customers - an approach used less in the past. This offers a feeling of exclusivity and aids customer retention.

Customers Who Want Last Minute, Cheaper Deals

It's always better to sell those last-minute seats than keeping them empty. By doing this, you will attract a powerful audience who is actively looking for last-minute, cheap deals. A responsive website with easy online booking capabilities will appeal to these tech-savvy clients!