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Five easiest ways to perfect your Valentine’s Day campaign

With V-Day around the corner, your customers will be looking for ways to show off their love to that special someone. If you are an activity operator, you should be looking at tapping your marketing arsenal to offer activities where the message is all about love! Spread the love this Valentine’s Day for your customers with these tips and make sure you give them a romantic day they’ll never forget!

1. Promote gift vouchers on your website

One of the oldest and traditional V-Day gift giving ideas are gift vouchers. It is important that you leverage this day to the fullest by offering vouchers. With over billions of coupons being sold on this day, it is clear that the significance of giving something small is bigger.

2. Couple packages

Quite obviously, this day is all about couples! So why not run themed campaigns with ‘two for one’ or ‘buy one get one free’ deals?

3. Extras

A little extra always goes a long way. Offer Valentine Day ‘extras’ or ‘add-ons’ like hampers, candles, wine or heart-shaped chocolates.

4. Use a booking system

If you haven’t been using one already, then you are missing out! User experience is one of the best aspects of the booking process. If you have one of those long and cumbersome booking forms, visitors are likely to move on to another activity website that has a simpler online booking process.

5. Don’t forget the singles!

Don’t do this mistake. These are the ones that need the long-awaited retail therapy for themselves! If you are wine tour company, you can offer a Single Girls’ Day Wine Tour package and allow the ladies to enjoy the day with themselves. Or, perhaps also include a ‘Mystery Valentine’ package.

6. Finally, get the word out

Make sure your Valentine deals are out there such as the local community or tourism boards and Whats On calendars. Give some romantic flair to your website and social media profiles while also promoting your V-Day offers.

If you are using a booking system like RTBS, you can promote your Valentines Day offers in our distribution network so that it reaches as many hotel guests as possible. You can also create custom gift vouchers to offer your V-Day deals to those lovebirds! Contact us today to know more.