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There is no doubt that your website is your most powerful distribution channel which is why you should develop this channel to its full potential. Here are some of the external ways to expand your distribution channel.

Online Travel Agencies

Online Travel Agencies (OTA) are some of the most influential booking agents in the tourism industry. Many users these days go through OTA sites such as Viator and TripAdvisor.com to browse and book activities. The sheer amount of exposure that OTAs receive have made them the most reputable sources of information in the travel industry. This means you cannot afford to miss your place. It is important to make sure your company listing has a good description, right location and good photos to entice customers.

Accommodation Providers and Other Agents

When travellers book a place to stay, they also seek recommendations on nearby activities and places to explore. Most accommodation providers have concierge staff that provide booking services for the guests. Having your activities listed with accommodation providers can, therefore, reach a larger audience. Other important agents to partner with include your local i-SITE's, because of the high volume of visitors who stop by to gather information and book activities. All agents like to work with operators who provide live inventory, so it's critical to make sure your booking systems feeds live inventory to these agents.

Email and Social Media Distribution

Social media is a great channel to distribute your tours and activities. Simple updates and posts about your product can go a long way although there are more sophisticated ways of generating sales. Boost your online presence by allowing your future customers to book activities from sites such as Facebook. Customise your offers with discounts, vouchers and promotional coupons.

How Can Whyte Waters Group Help You Expand Your Distribution Channel?

Distribution Channel	Whyte Waters Group Solution
Online Travel Agencies	RTBS integration with TripAdvisor/Viator
Accommodation Providers	RTBS Trade Manual Online
Email and Social Media Distribution	RTBS Facebook integration tool and email marketing services

One of the major benefits of strategically investing in distribution channels is exposure. More exposure automatically leads to more sales and revenue. Your booking system should provide solid API integrations to boost your business with these channels. With RTBS’ Viator API, you can update your Tripadvisor listing with real-time availability as well as populate your database with booking information in real-time. On the other hand, RTBS’ Trade Manual Online can help you sell your activities at front office and guest service agents. And finally, don’t forget to send emails to those who have already experienced your business for referrals, reviews or repeated bookings with our social media tools.

Simplify Your Distribution

Whyte Waters provides a booking platform that manages all distribution channels as one unified system. 
Talk to us today to see what it's all about!