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With Christmas just around the corner and the New Year not far behind, it’s time to start thinking about gift vouchers and how you entice all those last-minute buyers.

Why Gift Vouchers are a clever marketing tool

We know that tours and activities make awesome gift ideas! And a gift voucher has more promotional power than many other marketing strategies out there. By selling gift vouchers, activity operators can generate more revenue, market their products to new customers and drive more web sales.

When given as a gift, the purchaser ... read more