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One of the key factors for success in the tourism industry is how you price your product. To optimise sales, it is important to ensure that the price is competitive with industry standards. Two identical activity products can rarely be uniformly priced as there are several elements involved that can alter a price structure such as location, the number of participants and season. It can be an incredible challenge to set a price on an activity.

The Starting Point – Penetration Pricing

The launch of a new activity operation can ... read more