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What is Google Local Guides and Why Are Review Sites So Important?

Most of us understand the growing importance of customer reviews on sites like TripAdvisor, Yelp and the more recently launched - Google Local Guides. Given the popularity of Google Maps and Google’s location based data, Google has found a way to collect user generated content via the new Google Local Guides program, a community-driven platform where users can submit reviews of the places they have visited.

So what exactly is Google Local Guides and how can it benefit activity operators? Well, we are talking about a phenomenon that ... read more

Posted by Suravi Patnaik

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Attract International Travellers to Your Activity Business

As an activity operator, you notice that travel trends change every day. For instance, travelling is no longer considered an optional luxury but rather an essential lifestyle element among today’s youth - the millennials, who also claim the largest share of international travellers. We have compiled some current travel trends to help you capture some of this lucrative market:

Adventure Trips

Millennials value experience over cost and cliched locations. They are the first-of-their-kind generation, having been raised with regular holiday ... read more

Posted by Suravi Patnaik

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