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The Chinese tourism sector in New Zealand is the second biggest segment of visitors, accounting for over 422,000 tourists last year. This market has a steady annual growth of about 10% every year. With the 2019 China-New Zealand Year of Tourism initiative underway, there is every reason to believe that the growth in this segment will only increase.

So, what are some of the recent trends in this market and why should you embrace them?

1. They are the most tech-savvy travelers

All that they need to book their travel is a digital device with internet connection. Research dictates that more than 80% of the Chinese consumers educate themselves about the destinations and activities online. Make sure your business has a website and is reachable on social media and TripAdvisor.

2. They love exotic atmosphere and luxury experiences

It is important to design tours that offer unique cultural experiences or exquisite food and wine to appeal to this market. More and more Chinese travelers are increasingly spending on exotic experiences rather than shopping. Be prepared to tailor your business that provides food, souvenirs and contributes towards an immersive experience to attract them into buying your tickets.

3. China is at the forefront of the new generation of Free Independent Travelers (FIT)

Travelling has become more ingrained into the Chinese lifestyle than ever before. Many travelers want to get out of the tour bus and explore the country independently. Expect more small groups such as families that go on self-organized trips and have deals ready to entice them. They are price-driven and love packaged deals.

With Whyte Waters’ booking solution, you can easily provide customized gift vouchers and coupons.

4. Translate to Mandarin

Language is one of the common barriers to getting your message across. Have Mandarin versions of your tour description ready or even Mandarin speaking tour guides! Partner with accommodation providers who can send pre-arrival emails that appeal to your Chinese customers. Offer Chinese meal options with your packages. Establish a connection and get return bookings from this large demographic!

5. Partnerships – get the word out

Advertise your business where the travelers can find you such as travel agents, hotel front desks, hostels, i-sites and online travel agencies. Partner with local tour agents and OTAs from China such as CTrip and Qyer. A storefront representing Qyer is set to open in Queenstown very soon.

6. Have a booking system that is real-time and mobile ready

And finally, have a web-based booking system that is real-time and mobile ready. With more and more mobile dependent travelers, you want to make your business as easily accessible as possible. Whyte Waters booking software can help you achieve just that. For more information, contact us here.